Posted: Apr 15, 2013 8:55 PM by MTN Sports
BOZEMAN - Montana State University is changing logos, with the Cats will unveil their new set of athletic logos on Wednesday at 1:30 p.m. in the Stadium Club at Bobcat Stadium. The public is invited to the debut of the school's first new athletics logo since 2004.
"Our coaches and student-athletes are enjoying an era of tremendous and dynamic success, and we want our logo and marks to reflect this," said MSU Director of Athletics Peter Fields. "Our new logo captures a feeling of action while staying true to what was originally called the Aggie spirit when this school adopted the Bobcat nickname nearly a century ago. Campus leaders then cited a blending of tradition with action, and that's what we think we captured."
Montana State University captured the 2011-12 Big Sky Conference Presidents Cup, given to the top team in the league in combined athletic and academic performance, and has won three straight league football titles. The attention accompanying that success, particularly in television exposure and attendance increases, created this opportunity, Fields said.
"We see these new identity elements as an investment in the program," Fields said. "They are truly unique to Montana State University and Bobcat Athletics. The timing of upgrading our logo and introducing Under Armour as our new uniform and apparel partner in the same general time frame could not have worked out better."
In addition to the new logo, 'word marks' and a modernized ‘M' also stand as part of the re-branding effort. The entire package will be introduced by Fields and MSU President Dr. Waded Cruzado. Bobcat coaches will also be in attendance. Fans will have the opportunity to purchase merchandise at the event.