Posted: May 2, 2013 8:54 AM by Melissa Anderson - MTN News
DILLON - For years, cowboys have been taking a dip in their lip, as smokeless tobacco has become a way of life for many generations. But the most recent discovery, deemed the "World's Greatest Chew" and is not made from tobacco, but alfalfa.
"That's why we call it the world's greatest chew, because I don't know of a more healthy bite of something that you could take," said inventor Dave Holt. "It's not only a chew, but you can use it as a snack, you can use it as a tea."
Alfalfa is a perennial herb that grows to about 3 feet tall. The leaves of these purple-flowered green plants have been fed to horses for years, claiming it makes them more swift and strong.
So, when long-time snuff user, Dave Holt came down with cancer, he became an inventor of Holt Chew.
"Realize it takes about six hours to do a chemo treatment, and that gave me a lot of time to think. And I told my wife, 'We've started an alternative to tobacco,'" Holt said.
Heavy in chlorophyll and protein, Holt said it has probably all the trace minerals you can use in one can. All the ingredients are all natural and from Montana including pure peppermint oil and honey.
Unlike tobacco, you can even swallow the juice.
"Realize that this alfalfa in your tea here, is probably between 21-23 percent protein and a T-bone steak is 14 percent protein," Holt said.
Although the chew or brew idea was an afterthought, it made it to the can's label. Those who began using it fell in love.
"Just put a little pinch in, or I drink a cup of tea and I don't midnight snack before I go to bed. It's really great," said Holt Chew customer Bailey Brunner.
Those who have converted to Holt Chew, say at first they missed the zing, but later realized the benefits made it easier to quit.
"For the first day or so, that really went away. It seems like since I started chewing it that I don't get near as many colds as I used to," said Holt Chew user Leonard Wortman of Jefferson County.
Holt Chew has been marketed on the Internet for 2 years, and has even hit 54 retail stores in Montana.
Holt is hoping his revolutionary finding may just be what the doctor ordered.
"Low and behold, believe it or not, the New York Yankees even called us the other day and they ordered some rolls to get their pitchers off of tobacco," said Holt.
Holt Chew is made in a kitchen in Dillon, Montana. The alfalfa comes from Livingston.